Optical distortion essay

Since the company has limited resources to invest in their marketing campaign to begin with, it important to market the product o the segment that is likely to yield the largest and most instant results and do so with a minimum level of cost.

By late the three men had formed a corporation to exploit Garrison's invention. The lens reduces the vision of the chicken to roughly 12 inches, forcing the chickens to constantly have their beaks down to search for food or their pathway to wander, in turn making it very difficult to differentiate between the submissive chickens from the dominant ones.

Couple this with the fact that farmers may be reluctant to change their ways, or may need a long time to, there the main dangers of not hitting the required targets quick enough that would be needed to recover the initial investment.

Given the current size of the firm, there would need to be quick expansion, which sometimes is not only difficult but can mean bringing in the wrong people, who may not share the same vision as the likes of Garrison and Olson but may simply not be good enough to market such a product.

While the method of debeaking has proven effective, as mentioned, there are side effects. Robert Garrison conceptualized and designed the original product, and he had then worked with Olson to test and refine the lenses on Olson's chicken farm.

ODI should focus on large farms first then medium farms. With this in mind, ODI would be best suited to targeting, in the short run, only farms with a flock size ofchickens or more, in California.

Secondary- Traditionally, debeaking is the method to solve the cannibalism problem among chickens. Product Characteristics With chickens being social birds, they follow a social structure; a literal pecking order. Product Characteristics With chickens being social birds, they follow a social structure; a literal pecking order.

Of key concern to farms would be value proposition of this new product and process. Since the company has limited resources to invest in their marketing campaign to begin with, it important to market the product to the segment that is likely to yield the largest and most instant results and do so with a minimum level of cost.

Marketing should be around the following factors: Nevertheless, contact lens provides other benefits compared to debeaking such as further lowering the mortality rate of chicken caused by cannibalism, reducing the feed consumption, and causing no negative effects to the productivity of a chicken.

Indeed, with competitors able to Join within the next years, time truly is of the essence as failure to launch and be successful within the first year may mean never creating a change their ways, or may need a long time to, there the main dangers of not hitting the required targets quick enough that would be needed to recover the initial investment.

Not only are there larger potential returns for any given farm, this allows for less total marketing needed, with time and effort saved by having fewer farms to approach relative to targeting smaller firms whereby the number of farms to target is greater.

For many weeks, these chickens deliver a sparse yield of eggs, beaks though not only traumatizes the chickens, but also alters the way chickens naturally consume food, making it more difficult to eat their grain. Farm What is the optimal pricing policy for Optical Distortion, Inc.

This is essentially the reason for mortality rates being reduced to as little as 4. With this in mind, ODI would be best suited to targeting, in the short run, only farms with a flock size ofchickens or more, in California.

Business Optical Distortion Inc. The patent protection prevents competitors from entering the market and exploiting the opportunity at lower price levels.

For many weeks, these chickens deliver a sparse yield of eggs, beaks though not only traumatizes the chickens, but also alters the way chickens naturally consume food, making it more difficult to eat their grain. Farms might even be able to increase their revenues if consumers.

Secondary- Traditionally, debeaking is the method to solve the cannibalism problem among chickens.

Optical Distortion, Inc.

Of great importance is the fact that the rate at which chickens have lenses inserted is roughly the same as the rate at which chicken can be debeaked per hour vs.

Given the current size of the firm, there would need to be quick expansion, which sometimes is not only difficult but can mean bringing in the wrong people, who may not share the same vision as the likes of Garrison and Olson but may simply not be good enough to market such a product.

From exhibit 3, California has farms with flock size of 20, or more in Since ODI is confident of the product, they should expect every time they give a free trial of 1, pairs, they would convert them to a customer.

This case was prepared by Randall Wise and Darral G. Since the company has limited resources to invest in their marketing campaign to begin with, it important to market the product o the segment that is likely to yield the largest and most instant results and do so with a minimum level of cost.

Free Essay: Ekonomski fakultet u Sarajevu Katedra za Marketing Editors: dr Nenad Brkić Emir Agić Optical Distortion, Inc. (A) U jesen godine, Daniel.

Optical Distortion, Inc Essay

Optical Distortion, Inc. Optical Distortion, Inc. (ODI) ODI should price its lenses at $ cents per pair. ODI should engage in price skimming by entering the market with a relatively high price and reducing that price when its patent runs out in three years.

Optical Distortion Inc. is a small new company with a patent for an innovative new product which is a contact lens designed to impair the eyesight of chickens. The analysis in this paper provides recommendations for ODI on their marketing and pricing strategy to launch this new product.

Published: Mon, 5 Dec Optical Distortion, Inc. should launch their product only in the State of California, focusing their scarce resources in building awareness and generating enough cash flow as to afford their expansion to other regions. Optical Distortion, Inc., a contact lens company, has developed a kind of contact lens applied on chickens considered to hold enormous market potential.

However, it is hard for ODI to decide how to price its products and how to extend its business nationwide considering its own limited resources.

Optical Distortion Inc. is a single product company that produces contact lenses for chickens. ODI believes that the use of contact lenses for chickens is a superior solution for poultry farms relative to the current alternative manners that farmers use to prevent cannibalism among their chickens – something that is the cause of mortality rates [ ].

Optical distortion essay
Rated 5/5 based on 11 review
Optical Distortion Essay Example for Free